Scandinavian Working Papers in Business Administration
MAPP Working Papers,
University of Aarhus, Aarhus School of Business, The MAPP Centre
No 74: Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach,
Tino Bech-Larsen
No 72: Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, et al.
No 71: Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies
Lynn Frewer, Joachim Scholderer, Clive Downs and Lone Bredahl
No 70: The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores
Tino Bech-Larsen
No 69: Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey
Lone Bredahl
No 65: Kompetenceopbygning i tre succesfulde danske fødevarevirksomheder
Bjarne H. Jensen and Hanne Harmsen
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