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Top 10 Papers by Abstract Accesses Last Month (2012-04)
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Top 10 Papers by File Downloads Last Month (2012-04)
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Top 10 Papers by Abstract Accesses Last 3 Months (2012-02 - 2012-04)
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Top 10 Papers by File Downloads Last 3 Months (2012-02 - 2012-04)
| Paper | Downloads |
Interpretation of Services Marketing Concepts Hannele Kauppinen-Räisänen, Christian Grönroos and Johanna Gummerus | 8 |
Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding Anders Hampf and Kirsti Lindberg-Repo | 5 |
Exploring Customer Value Formation: A Customer Dominant Logic Perspective Päivi Voima, kristina Heinonen and Tore Strandvik | 4 |
Strategic Priorities, Company Performance and Attitudes Towards Management Accounting Techniques: an Empirical Study Bo-Göran Ekholm and Jan Wallin | 4 |
Corporate Governance Mechanisms and Firm Performance: Evidence from Finland Alexander von Nandelstadh and Matts Rosenberg | 4 |
Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions Tiina Vilppo and Kirsti Lindberg-Repo | 3 |
Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications Christian Grönroos and Annika Ravald | 3 |
Customer Needing - Conceptualising Industrial Service from a Customer Perspective Tore Strandvik, Maria Holmlund and Bo Edvardsson | 3 |
Practical Proposals for Specifying k-Nearest Neighbours Weights Matrices Linda Gerkman and Niklas Ahlgren | 2 |
Flexible Budgeting under Uncertainty: A Real Options Perspective Bo-Göran Ekholm and Jan Wallin | 2 |
Towards Service Logic: The Unique Contribution of Value Co-Creation Christian Grönroos | 2 |
What Can A Service Logic Offer Marketing Theory Grönroos Christian | 2 |
Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication Åke Finne and Christian Grönroos | 2 |
Reklamsvenska i Finland speglad genom varuhuset Stockmanns tidningsannonser under det 20e seklet - Swedish Advertising Language in Finland Mirrored by the Newspaper Advertisements of the Stockmanns Department Store During the 20th Century Marika Tandefelt | 2 |
Board Effectiveness in Small Firms Anette Söderqvist and Karolina Wägar | 2 |
Stock Option Compensation in Finland: An Analysis of Economic Determinants, Contracting Frequency, and Design Matts Rosenberg | 2 |
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