S-WoPEc
 
Scandinavian Working Papers in Economics
HomeAboutSeriesSubject/JEL codesAdvanced Search
The Economic Research Institute, Stockholm School of Economics SSE/EFI Working Paper Series in Business Administration

No 2002:13:
An Expectancy-Value Approach to Determinants of Trust

Mattias Viklund ()

Abstract: An Expectancy-Value model was used to test various attributes of trustworthiness, as determinants of people’s trust in 5 Swedish organizations (public and commercial). Trust was conceptualized as an attitude, dependent on respondents’ beliefs about and evaluations of the organization with respect to these attributes. A survey was sent out to a sample representative of the Swedish population (response rate: 55.5%; N = 347). It was found that the Expectancy-Value Model was powerful in explaining trust in 3 organizations. However, it was also found that a model including only values as predictors of trust was more powerful in explaining trust in 2 organizations: the Swedish Government and advertising firms. The phenomenon of double denial (Sjöberg & Montgomery, 1999) was very strong, which could be an important explanation of these findings. It is discussed whether double denial could be caused by trust ratings based on ideologies (e.g., political or general anti-business) subscribed to and emotional reactions, rather than analytical evaluations of an organization.

Keywords: trust; attitude; organizations; expectancy-value; (follow links to similar papers)

32 pages, September 9, 2002

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

hastba2002_013.pdf    PDF-file (156kB) 
Download Statistics

Questions (including download problems) about the papers in this series should be directed to Helena Lundin ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design by Joakim Ekebom

Handle: RePEc:hhb:hastba:2002_013 This page was generated on 2014-12-14 19:16:13