Scandinavian Working Papers in Business Administration

Sustainable Investment and Corporate Governance Working Papers,
Sustainable Investment Research Platform

No 2010/5: Investment Style and Perceived Drivers of Adoption of Socially Responsible Investment among Swedish Institutional Investors

Magnus Jansson (), Anders Beil, Maria Andersson and Tommy Gärling
Additional contact information
Magnus Jansson: Department of Psychology, University of Gothenburg, Postal: Gothenburg, Sweden
Anders Beil: Department of Psychology, University of Gothenburg, Postal: Gothenburg, Sweden
Maria Andersson: Department of Psychology, University of Gothenburg, Postal: Gothenburg, Sweden
Tommy Gärling: Department of Psychology, University of Gothenburg, Postal: Gothenburg, Sweden

Abstract: A survey was conducted to investigate investment style and drivers of socially responsible investment (SRI) among institutional investors. Respondents were 60 professionals working as SRI or non-SRI investors in 19 different Swedish banks, pension funds, or mutual fund companies. The results showed that non-SRI investors perceived market regulations to be a stronger driver of SRI, while SRI investors perceived others´ behaviour to be stronger driver. No differences were found between SRI and non-SRI investors with respect to short- term vs. long-term or active vs. passive investment styles.

Keywords: socially responsible investments; drivers; institutional investors; investment style

12 pages, May 1, 2010

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