Scandinavian Working Papers in Business Administration

Working Papers,
University of Aarhus, Aarhus School of Business, Department of Management

No 2000-1: The response of old technology incumbents to technological competition - Does the sailing ship effect exist?

John Howells ()
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John Howells: Department of Organisation and Management, Aarhus School of Business, Postal: Fuglesangs Allé 4, 8210 Aarhus V, Denmark

Abstract: This article investigates whether firms react to a radical technological substitution threat by a deliberate acceleration of innovation in their existing technolgy - the "sailing ship effect". It has been argued that the effect is both significant and widespread and warrants a reexamination of our assumptions about the working of the competitive process (Rosenberg 1972). Reexamination of two cases thought to be exemplars of the effect shows that it existed in neither. It is argued that if the phenomenon occurs, it is likely to be rare.

Keywords: Innovation; Technological development in general

28 pages, January 1, 2000

Note: Published after thorough revision with wp no. 2003-2 as: The Response of Old Technology Incumbents to Technological Competition - does the Sailing Ship Effect Exist? Journal of Management Studies, 39, 7, 887-907, 2002

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