Scandinavian Working Papers in Business Administration

Working Papers,
University of Aarhus, Aarhus School of Business, Department of Management

No 2004-11: STRATEGIC SCANNING AND LEARNING IN THE NEW COMPETITIVE LANDSCAPE – A LEARNING APPROACH

Anders Drejer ()
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Anders Drejer: Department of Organisation and Management, Aarhus School of Business, Postal: The Aarhus School of Business, Fuglesangs Allé 4, 8210 Aarhus V, Denmark

Abstract: In this paper we will attempt to throw new light on the increasingly relevant, albeit not new, subject of strategic scanning by applying a learning perspective to well-known theoretical approaches to strategic scanning and issue management. The reason for doing so is quite simple – in hyper-competitive markets, it has never before been more important to be able to scan the environment and learn from the signals of the scanning system. At the same time, theories of organizational learning have risen to prominence in management research only relatively recently and, thus, many years after strategic scanning was first discussed. The main contribution of the paper is an analysis of three theoretical approaches to strategic scanning investigating their potential for creating and securing organizational learning.

Keywords: Strategic planning; Organizational learning; Strategic management

32 pages, January 3, 2004

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