MAPP Working Papers,
University of Aarhus, Aarhus School of Business, The MAPP Centre
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Papers at S-WoBA
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Top papers by Abstract Accesses last month (2024-11)
Paper | Accesses |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 29 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 13 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 13 |
The beef market in the European Union. Niels Asger Nielsen, Lisbeth Fruensgaard Jeppesen | 11 |
SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Birger Boutrup Jensen, Anne-Mette Sonne Andersen, Hanne Harmsen | 11 |
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values. Tino Bech-Larsen, Klaus. G. Grunert, Jacob Poulsen | 11 |
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen | 11 |
Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber Hans Skytte | 11 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 10 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 10 |
Markedskrav og virksomhedskompetencer i den danske fødevareindustri Bjarne H. Jensen, Hanne Harmsen | 10 |
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Top papers by Downloads last month (2024-11)
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Top papers by Abstract Accesses last 3 months (2024-09 to 2024-11)
Paper | Accesses |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 72 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 41 |
SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Birger Boutrup Jensen, Anne-Mette Sonne Andersen, Hanne Harmsen | 39 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 38 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 36 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 34 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 33 |
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen | 33 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 31 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 30 |
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl, Karen Brunsø | 30 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 30 |
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Top papers by Downloads last 3 months (2024-09 to 2024-11)
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Top papers by Abstract Accesses all months (from 2001-05)
Paper | Accesses |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 3956 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 3164 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 3037 |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 3012 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 2859 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 2414 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 2193 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 1960 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 1883 |
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard, Eric J. Arnould | 1661 |
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Top papers by Downloads all months (from 2001-05)
Paper | Downloads |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 1277 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 826 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 818 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 757 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 744 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 642 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 595 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 572 |
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen | 555 |
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard, Eric J. Arnould | 537 |
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