Scandinavian Working Papers in Business Administration

Working Papers,
Copenhagen Business School, Department of Management, Politics & Philosophy

No 15/2000: From Complexity to Simplicity: on the Application of Three Techniques for Multivariate Data Analysis

Sven Junghagen
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Sven Junghagen: Department of Management, Politics and Philosophy, Copenhagen Business School, Postal: Department of Management, Politics and Philosophy, Copenhagen Business School, Blaagaardsgade 23 B, DK-2200 Copenhagen N, Denmark

Abstract: The aim of this paper is to give an overview of three important techniques; factor, cluster and discriminant analysis. I find it necessary and more important to have an understanding of the basic assumptions and the underlying foundations of the methods rather than a thorough mathematical understanding of the algorithms. I will therefore account for a description of these methods based on a geometrical viewpoint and a more conceptual view rather than mathematical. A general description of the three techniques will be followed by a case, showing an application of all three techniques in the same study.

Keywords: Complexity; Simplicity; Multivariate Data Analysis; Cluster analysis; Discriminant analysis

23 pages, December 1, 2000

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