Scandinavian Working Papers in Business Administration
FE rapport,
University of Gothenburg, Department of Business Administration
No 2003-400: Nätverksorganisering och kulturell styrning av marknaden Studie av den iranska traditionella ”Bazaaren”.
Ahmad Ahmadi ()
Additional contact information
Ahmad Ahmadi: Department of Business Administration, School of Economics and Commercial Law, Göteborg University, Postal: Box 640, SE 405 30 Göteborg, Sweden
Abstract: In this paper I will describe the Iranian traditional market, the so called ”Bazaar”. The Bazaar has during the latest centuries been the only major actor and played a crucial role in the countries socio-economical life. It is the men’s world, based on network, hierarchical, and founded on informal institutions and relationships. The form of its organization is a combination of market, hierarchy and co-operation. It is network based and the Bazaari (businessman) is the central link in the network. Further, I introduce the concept of network and network theory in relation to the Bazaar. Afterwards the Bazaar is analysed and its function is explained with the help of network theory.
Keywords: Market structure; cultural governance; informal institutions; network organizingentrepreneurship in other cultures; the Bazaar’s development process
24 pages, February 16, 2004
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