Scandinavian Working Papers in Business Administration

Working Papers,
Uppsala University, Department of Business Studies

No 1998:4: Insurance marketing : services and relationships

Mikael Gidhagen

Keywords: Försäkring; Marknadsföring Tjänster; Insurance marketing; Marknadsföring Försäkringar; Marknadsföring Finansiella tjänster

25 pages, 1998

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