Scandinavian Working Papers in Business Administration

Working Papers,
Uppsala University, Department of Business Studies

No 1999:4: Relationshantering i försäkringsmarknadsföring : fem företags erfarenheter

Mikael Gidhagen

Keywords: Marknadsföring Försäkringar; Marknadsföring Finansiella tjänster; Insurance marketing

29 pages, 1999

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