Working Papers, Department of Management, Aarhus School of Business, University of Aarhus
No 2004-11:
STRATEGIC SCANNING AND LEARNING IN THE NEW COMPETITIVE LANDSCAPE – A LEARNING APPROACH
Anders Drejer ()
Abstract: In this paper we will attempt to throw new light on the
increasingly relevant,
albeit not new, subject of strategic scanning by
applying a learning
perspective to well-known theoretical approaches to
strategic scanning and
issue management. The reason for doing so is
quite simple – in hyper-competitive
markets, it has never before been
more important to be able to scan
the environment and learn from the
signals of the scanning system. At the
same time, theories of
organizational learning have risen to prominence in
management research
only relatively recently and, thus, many years after
strategic scanning
was first discussed. The main contribution of the paper is
an analysis
of three theoretical approaches to strategic scanning investigating
their potential for creating and securing organizational learning.
Keywords: Strategic planning; Organizational learning; Strategic management; (follow links to similar papers)
32 pages, January 3, 2004
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