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Department of Management, Aarhus School of Business, University of Aarhus Working Papers, Department of Management, Aarhus School of Business, University of Aarhus

No 2004-11:
STRATEGIC SCANNING AND LEARNING IN THE NEW COMPETITIVE LANDSCAPE A LEARNING APPROACH

Anders Drejer ()

Abstract: In this paper we will attempt to throw new light on the increasingly relevant,

albeit not new, subject of strategic scanning by applying a learning

perspective to well-known theoretical approaches to strategic scanning and

issue management. The reason for doing so is quite simple in hyper-competitive

markets, it has never before been more important to be able to scan

the environment and learn from the signals of the scanning system. At the

same time, theories of organizational learning have risen to prominence in

management research only relatively recently and, thus, many years after

strategic scanning was first discussed. The main contribution of the paper is

an analysis of three theoretical approaches to strategic scanning investigating

their potential for creating and securing organizational learning.

Keywords: Strategic planning; Organizational learning; Strategic management; (follow links to similar papers)

32 pages, January 3, 2004

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