MAPP Working Papers,
University of Aarhus, Aarhus School of Business, The MAPP Centre
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Top papers by Abstract Accesses last month (2025-03)
Paper | Accesses |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 24 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 22 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 21 |
CONSUMERS’ WILLINGNESS TO BUY FOOD VIA THE INTERNET: A REVIEW OF THE LITTERATURE AND A MODEL FOR FUTURE RESEARCH Kim Bjarne Ramus, Klaus G. Grunert | 18 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 18 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 17 |
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values. Tino Bech-Larsen, Klaus. G. Grunert, Jacob Poulsen | 17 |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 16 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 16 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 16 |
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Top papers by Downloads last month (2025-03)
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Top papers by Abstract Accesses last 3 months (2025-01 to 2025-03)
Paper | Accesses |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 60 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 53 |
Markedskrav og virksomhedskompetencer i den danske fødevareindustri Bjarne H. Jensen, Hanne Harmsen | 50 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 49 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 49 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 48 |
Consequences of information technology usage on retailer-supplier relations Lars Esbjerg | 47 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 46 |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 45 |
CONSUMERS’ WILLINGNESS TO BUY FOOD VIA THE INTERNET: A REVIEW OF THE LITTERATURE AND A MODEL FOR FUTURE RESEARCH Kim Bjarne Ramus, Klaus G. Grunert | 45 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 45 |
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Top papers by Downloads last 3 months (2025-01 to 2025-03)
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Top papers by Abstract Accesses all months (from 2001-05)
Paper | Accesses |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 4013 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 3219 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 3093 |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 3077 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 2922 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 2477 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 2252 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 2029 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 1946 |
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard, Eric J. Arnould | 1713 |
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Top papers by Downloads all months (from 2001-05)
Paper | Downloads |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 1305 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 827 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 819 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 758 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 745 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 643 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 596 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 573 |
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen | 556 |
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard, Eric J. Arnould | 538 |
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