Working Paper Series, Department of International Economics and Management, Copenhagen Business School
Bent Petersen and Lawrence S. Welch
International Retailing Operations: Downstream Entry and Expansion via Franchising
Abstract: In this article, the shift into international franchising
from other forms of operation, rather than the typical home market
franchising base is explored. The focus is international retail
franchising, based on a study of the Danish clothing and footwear industry.
In this study it was found that Danish companies were moving into
international franchising as an outcome of a more general shift from
upstream wholesaling and subcontracting activities to downstream
involvement in retailing activities. Preceding establishments of foreign
subsidiaries and company owned retail operations seemed to be important in
facilitating the move into franchising.
Keywords: international franchising; international retailing; internationalization; foreign operation mode; (follow links to similar papers)
23 pages, May 29, 1999
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