Scandinavian Working Papers in Business Administration
GRI-rapport,
University of Gothenburg, Gothenburg Research Institute GRI
No 2006:2: The (d)evolution of the cyberwoman?
Barbara Czarniawska () and Eva Gustavsson ()
Additional contact information
Barbara Czarniawska: Gothenburg Research Institute, Postal: School of Business, Economics and Law, Göteborg University, Box 600, SE 40530 Göteborg, Sweden
Eva Gustavsson: Gothenburg Research Institute, Postal: School of Business, Economics and Law, Göteborg University, Box 600, SE 40530 Göteborg, Sweden
Abstract: In this text, we examine Donna Haraway’s idea of a liberating potential of cyborgization first in the subsequent versions of Stepford Wives (the novel, the 1975 movie, and the 2004 movie), and second in the evolution of the character of a cyberwoman, from the book, Do androids dream electric sheep? (1977), through its film version, Blade Runner (1983), to William Gibson’s Neuromancer (1984) and Idoru (1996), ending with Trinity from Matrix trilogy. We show that cyborgization does not automatically denote liberalization; and suggest that the much greater popularity of Matrix films compared to the intellectual projects of William Gibson show that stereotypes and strong plots survive, finding ever new forms of expression. We end the paper pointing out the relevance of popular culture models for work in contemporary homes and other workplaces.
Keywords: cyberwoman; cyborgization; stereotypes; strong plots
25 pages, February 16, 2006
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