SSE/EFI Working Paper Series in Business Administration
Where is the Action?
() and Hans Kjellberg
Abstract: Taking a set of studies about business action as the
empirical starting-point, this paper looks at the various ways in which
action is represented. The overall research question can be stated as
follows: how is business action reconstructed in our narratives? The texts
analysed are collected from research on exchange relationships in the field
of marketing. To analyse how these texts depict business action, four
narrative constructions are focused: space, time, actors, and plots. The
categorisation and analysis are summarised and followed by a set of
concluding implications and suggestions for the use of narratives aiming to
reconstruct business action in the making.
Keywords: Marketing; narrative; plot; marketing methodology; business action; industrial marketing research; (follow links to similar papers)
33 pages, October 24, 2002
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