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The Economic Research Institute, Stockholm School of Economics SSE/EFI Working Paper Series in Business Administration

No 2002:17:
Where is the Action?

Per Andersson () and Hans Kjellberg ()

Abstract: Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analysed are collected from research on exchange relationships in the field of marketing. To analyse how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorisation and analysis are summarised and followed by a set of concluding implications and suggestions for the use of narratives aiming to reconstruct business action in the making.

Keywords: Marketing; narrative; plot; marketing methodology; business action; industrial marketing research; (follow links to similar papers)

33 pages, October 24, 2002

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