Scandinavian Working Papers in Economics
HomeAboutSeriesSubject/JEL codesAdvanced Search
The Economic Research Institute, Stockholm School of Economics SSE/EFI Working Paper Series in Business Administration

No 2005:5:
Lifestyles and consumer behavior

Lennart Sjöberg () and Elisabeth Engelberg

Abstract: In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to the explanatory power of lifestyle dimensions, often based on procedures which have been kept secret, but researchers have seldom been able to verify such claims. In spite of this, the approach is very popular, has wide credibility and is often given very favorable media coverage. Probably because of this, it is often considered as a very important and promising approach by administrators working with the regulation of risk and risk communication. It may also be credible in some quarters because it affords a way of ‘explaining’ risk perception as being non-rational. In this paper, we give results from an empirical study of nuclear waste risk perception which is related to a basic risk perception model and three approaches to lifestyles: Kahle’s List of Values, a Swedish adaptation of the ‘Agorame´trie’ approach suggested by a group of French researchers, and Dake and Wildavsky’s Cultural Theory dimensions. It was found that nuclear waste risk perception could be modeled successfully with risk attitudes and perception data (basic model about 65% of the variance explained), but that lifestyle dimensions added virtually nothing to the explanatory power of the model.

Keywords: consumer behavior; lifestyle; risk; (follow links to similar papers)

34 pages, April 20, 2005

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

hastba2005_005.pdf    PDF-file (213kB) 
Download Statistics
This paper is published as:
Sjöberg, Lennart and Elisabeth Engelberg, (2005), 'Lifestyles, consumer behavior and risk perception', International Review of Sociology - Revue Internationale de Sociologie, Vol. 15, No. 2, pages 327-362

Questions (including download problems) about the papers in this series should be directed to Helena Lundin ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design by Joakim Ekebom

Handle: RePEc:hhb:hastba:2005_005 This page was generated on 2014-12-14 19:16:15