SSE/EFI Working Paper Series in Business Administration
No 2006:7:
Co-Opting Revolution in the Post-Revolutionary Age - Revolution as Embedded Counter-Culture in Swedish Finance
Peter Norberg ()
Abstract: From the 1980s and onwards, markets have been prime movers
in an individualist, market-liberal transformation, and now take part in
the every-day life of the general public. Similar to economic development,
also personal identity has become fuelled by consumption. Production and
work turn more peripheral vis-ŕ-vis the self-project. Instead of the
process of production, objects of consumption, in which to express one’s
individuality become situated at the centre of business-life. Consumers
with values of expressive individualism view seemingly non-conformist
products as attractive.
Swedish finance is here analysed as a formerly
conservative sector of business that because of an increasingly focus on
speed opens up to notions of counter-culture and even revolution.
Keywords: brokerage firms; co-optation; counter-cultures; ethical consumption; revolution; (follow links to similar papers)
27 pages, August 22, 2006
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