Scandinavian Working Papers in Business Administration

SSE/EFI Working Paper Series in Business Administration,
Stockholm School of Economics

No 1999:6: The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition

Anders Liljenberg ()
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Anders Liljenberg: Dept. of Business Administration, Stockholm School of Economics, Postal: P.O. Box 6501, S-113 83 Stockholm, Sweden

Abstract: This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking 'what is competition?'. The result shows that words such as 'enemy', 'destroy', and 'conflict' are not very much associated with words derived from 'competition', something indicating a harmonious rather than a harsh market atmosphere in the context at hand.

Keywords: Competition; cognition

JEL-codes: M31

14 pages, October 1, 1999

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