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Hanken School of Economics Working Papers, Hanken School of Economics

2003 2004 2005 2006 2007 2008 2009 2010 2011 2014

No. 553: Customer Energy in Relationships Full Text
Kristina Heinonen and Tore Strandvik

No. 552: Exploring Customer Value Formation: A Customer Dominant Logic Perspective Full Text
Päivi Voima, kristina Heinonen and Tore Strandvik

No. 551: Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use Full Text
Anne Rindell

No. 550: Value of Image in Service Full Text
Tore Strandvik and Anne Rindell

No. 549: Board Effectiveness in Small Firms Full Text
Anette Söderqvist and Karolina Wägar

No. 548: The Quest for Well-being in Growth Industries: Contexts, Research Design and Methodological Development Full Text
Jeff Hearn, Teemu Tallberg, Linda McKie, Pernilla Gripenberg, Marjut Jyrkinen and Charlotta Niemistö

No. 547: Silent Communication - A Challenge to Established Marketing Communication Practice Full Text
Tore Strandvik and Åke Finne

No. 546: Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline? Full Text
Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström and Per Andersson

No. 545: Activityscape Mapping: Consumer Activity Systems as Service Context Full Text
Jacob Mickelsson

No. 544: Towards Service Logic: The Unique Contribution of Value Co-Creation Full Text
Christian Grönroos

No. 543: The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type Full Text
Grönroos Christian and Hanna Leppänen

No. 542: Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications Full Text
Christian Grönroos and Annika Ravald


2003 2004 2005 2006 2007 2008 2009 2010 2011 2014
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